Founded by Jodhi Meares in 2013 THE UPSIDE is grounded by an authentic love of yoga, spirituality, and our beautiful blue planet. THE UPSIDE layers the eclectic cool of Bondi, with the electric energy of New York City and the free spirit of Oahu’s North Shore. Placing equal emphasis on both fashion and function, THE UPSIDE’s signature use of print brings colour, variety and cool to its performance-calibre pieces while staying true to the brands core values of peace, balance, and integrity. With over 120 stockists globally and four standalone retail stores, THE UPSIDE’S wholesale, retail and online footprint extends far and wide cementing the brand as a leader in the Global athleisure space.